Creating consistency and ease of use with many products can often be problematic and overwhelming. Designing a complex grid structure allowed for the product and imagery to come to life and communicate effectively. Having clear sections and a well designed table of contents proved to enhance the Richer Poorer brand experience which ultimately proved to be a strong selling tool for sales representatives.
Great work, regardless of aesthetic, stems from a synthesis of great collaborators, ideas, process, and execution. A finished product is only as good as those components allow it to be. At Merritt Studio, we pride ourselves on providing the absolute best in each area for every client. The result: lasting client-studio relationships and memorable, effective, exceptional work. If that’s what you’re looking for, you’ve found it.